What the world searched for most on Roblox: the top three searches
Brookhaven, Grow a Garden and Steal a Brainrot were the three most searched terms of 2025 — one game from 2020 and two from 2025. But broad searches like horror and roleplay are even more popular than the names. Here is what that teaches about finding a good game.
Produced with AI from the sources cited below, and checked by automated verification against those same sources. No person read this text before publication. Editorial Policy
Roblox receives over 50 million searches a day, and it published what people searched for most in 2025. The list has one surprise and one lesson — and the lesson is more useful than the list.
This piece has the top of the searches, shows the pattern that appears when you look at the whole thing, and uses it to explain how to look for a game better than most people do.
The short answer
The three most searched terms of the year were, in this order: Brookhaven, created in 2020; Grow a Garden, created in 2025; and Steal a Brainrot, also from 2025.
The surprise is in first place. The most searched game is not the phenomenon of the moment: it is a roleplaying game with five years behind it. The two new ones came in behind it.
But the top covers far more genres than those three suggest. Also appearing high are the sports game Blue Lock: Rivals, from 2024, the survival games 99 Nights in the Forest, from 2025, and Murder Mystery 2, from 2014, and the shooter RIVALS, from 2024. And, looking at the most recent month of the review, a new RPG called The Forge picking up speed.
Now the lesson, which is written in the review itself: broad searches like horror and roleplay are even more popular than game names. People do not only search for what they already know — they search for the kind of thing they want to play.
That pairs with another number: in 2024, the average user played 21 different experiences per month.
How to search better than most people
If the broad search is what most people already do, you can do better with three adjustments:
- Search by genre, not by name. Typing "horror" brings a world that typing the name of one specific horror game does not. It is the shortest route out of your home page's bubble.
- Search in English. The platform is global and most games have English names and descriptions. "Horror" returns more than its Portuguese equivalent, and so does "roleplay".
- Search by theme, not only by genre. The review shows that cultural themes move search: Y2K and Hello Kitty surged in 2025. If you like a visual style or a universe, look for it directly.
A fourth adjustment, about the calendar: horror searches grow a lot before Halloween, and the term itself rises from September to October every year. If you want a new horror game, that is the window creators launch in.
What reached the top, by kind of search
The table separates the top names, the other titles that appeared high, and the kinds of search with the behaviour of each.
The most interesting detail is in the creation-year column of the second table: 2014, 2024, 2025. A game over ten years old sits at the top alongside releases from this year. That says the platform does not discard the old — what ages badly is an abandoned game, not an old one.
The catches
A global search list is not a Brazilian one. These numbers are worldwide. What a Brazilian audience searches for may be quite different, and the review does not break it down by country.
Most searched is not best. Search measures curiosity and conversation, not quality. A game can be at the top because it appeared in a viral video.
A broad search returns a lot of copies. Typing "horror" brings the good and the bad on the same screen. The filter left to you is checking the active player count and the update date before going in.
A viral theme passes quickly. Y2K and Hello Kitty surged in 2025. A cultural theme rises and falls faster than a genre, and a game built only on the theme tends to empty out with it.
A very new game has few players. Finding something freshly launched through a broad search is great, but a multiplayer game with nobody in it does not work. For a new game, prefer one that already has a server with people.
21 games a month is an average. It mixes someone who plays only one with someone who tries thirty. It is not a target.
What to do next
Run a five-minute test: search a broad English word for a genre you do not usually play and join the first two results with people online. The average of 21 games a month exists because this works — it is how people find good things.
If you want to track what is rising, look at themes and not only at names. A theme trending today is a busy game two weeks from now.
And if it is September or October, use the window: that is when creators launch horror games, and when the whole platform is searching for them. Joining a freshly launched horror game at that time of year is usually the best moment to play it — the servers have people and the game has not yet become routine.
A note on why broad search works so well, since it is this piece's central advice. When you type a game's name, the platform has no choice to make: it hands you that game. When you type a genre, it enters the mode it is good at — ranking many candidates by relevance and by who tends to keep playing. You are asking for a recommendation, not an address.
That also changes how to read the result. In a search by name, the first result is the right one and the rest is noise. In a broad search, the first five are all legitimate candidates, and it is worth opening three before choosing. Anyone treating a broad search like a search by name — going into the first one, not liking it, giving up — is wasting exactly the part that works.
And there is a good side effect: the more you play things outside your pattern, the more varied your home page becomes afterwards. The recommendation learns from what you open.
One last note on what the top list does not show. It is made of names plenty of people already knew — by definition, somebody has to know the name to type it. The games growing right now that nobody has searched for yet are invisible in a list like that. That is why the review separately highlights a recent RPG picking up speed: it is exactly the kind of thing an annual list hides and a broad search reveals.
Sources
Ready-to-use artifact
| Position | Game | Created in |
|---|---|---|
| 1 | Brookhaven | 2020 |
| 2 | Grow a Garden | 2025 |
| 3 | Steal a Brainrot | 2025 |
| Also high in search | Genre | Created in |
|---|---|---|
| Blue Lock: Rivals | sports | 2024 |
| 99 Nights in the Forest | survival | 2025 |
| Murder Mystery 2 | survival | 2014 |
| RIVALS | shooter | 2024 |
| The Forge | RPG | recent |
| Kind of search | Behaviour |
|---|---|
| A game name | what the list above shows |
| A broad search (horror, roleplay) | more popular than the names |
| A cultural theme | Y2K and Hello Kitty surged in 2025 |
| A seasonal search | horror and Halloween rise from September to October |
| Measure | Value |
|---|---|
| Searches per day | over 50 million |
| Different games per person, per month | 21, 2024 average |
Figures checked against the official year-in-review published on 16/12/2025, verified on 23/09/2026. Source: about.roblox.com/newsroom/2025/12/roblox-replay-decoded-search-style